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eCreate

is the continuing graphic design odyssey of
Dean Matthews.



Matthews Multiprint was established by my father, Jack Matthews, in 1954 in Hollywood, California. Jack marketed graphic design and printing for the burgeoning Hollywood entertainment industry of the 50's. Clients included the Screen Actor's Guild, Capitol Records, Republic Studios, the Hollywood Palladium, and many Agencies.

I grew up in this environment, spending after school and vacation time learning the business. By high school age (Hollywood, class of '65) typography, layout and design skills were being used for school reports as well as to layout resumés for the likes of Tom Sellick and Regis Philbin.

Being a typically rebellious son, however, I was determined to make my own way in the world. In college I studied architecture and won a design scholarship. I attended Art Center College of Design. Determined to be the next Frank Lloyd Wright I headed into the world of construction.

For twenty years I designed, drew plans, developed critical path schedules, and managed capital construction projects. But, I was always at my highest motivation when I was preparing presentations for clients, or doing audio-video for P.R., or preparing exhibits for sales conventions.

The advent of the personal computer gave me a new tool to develop presentations using spreadsheets and database. When the first Mac hit in 1984 and then the first laserprinter, and what you saw was what you got, the presentation aspect of what I did took a quantum leap. Suddenly my graphic, design and project management background, combined with this new technology, created a demand for presentations and graphics that exceeded everything else.

Then the Internet:

eMail

ePublishing

eCommerce

ePiphany …electronic Creativity

eCreate

Sweet irony. The rebellious paper designer …is now a pixel designer.
The prodigal son has come home.


Dad would be pleased.